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Safewill

Online will-writing and estate planning service for Australians and New Zealanders, backed by its own law firm

Safewill lets people write a will, enduring power of attorney and guardianship documents online, with probate and estate administration handled by its affiliated practice Safewill Legal. Founded in 2019, it says more than 150,000 Australians have made wills on it, and it supplies its software to Maurice Blackburn, Real Insurance and the ACT Public Trustee and Guardian. Its A$17M Series B in November 2024 was co-led by Reinventure and King River Capital.

Market
Consumer & Access to Justice, Wills and estate planning
Based in
Sydney, Australia
Founded
2019
Stage
Series B
Founders
Adam Lubofsky, Dan Bennett
Website
safewill.com

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